It is important to stay on top of what other businesses in your industry are…
By the end of 2020, it is estimated that 1 in 10 digital ad dollars will go to Amazon. Most serious sellers are turning on paid ads on order to sell their products.
We run PPC ads on all our products by default, and will include yours into the mix free of charge. If a specific product has more potential versus current performance, then we are happy to nail down a strategy to get the item ranked higher by implementing specific keywords and bidding higher for each click if necessary.
PPC allows your products to appear on top or at the bottom of the first page of relevant search results, giving you the ability to compete with top notch brands that are market leaders.
The best part of it all, is that as a vendor, it will not cost you a thing. We will pay for PPC out of our own pockets.
Above you can see an example of a campaign we ran in January 2021. In the bottom row, we spent $826 in order to generate over $10,000 in sales, which gives an ACOS (Advertising Cost of Sales) of 8.24 %. At the top, we tried off-loading slow selling products that had been stuck in our inventory for months, and still managed a decent number of 22 % ACOS on stale products.